Hi, I’m Sarah. Welcome to Annie Lane - a children’s accessory brand rooted in simplicity, quality, and accessible pricing.

Annie Lane began in 2006 when I made a few hair bows for my daughter after a store-bought one disappeared almost immediately after purchase. A local boutique owner saw them and asked if I could make more - and I had my first order. From there, the business grew quickly, with our bows carried in boutiques and salons across the U.S., Europe, and Japan.

In 2012, after welcoming my fourth child and receiving a cancer diagnosis, I stepped away from the business. In 2022, with life in a new rhythm, I returned in a more intentional, manageable way — starting with our best-selling bow and later introducing new accessories.

In 2024, my son Will died. It is a devastating loss. Annie Lane has given me a way to stay quietly busy and continue creating with care.

Today, Annie Lane offers thoughtfully made, hand-finished accessories designed for easy retail placement. Our packaged sets (all under $30 retail) are strong impulse add-ons and also work well as standalone gifts. All products are made by hand in New York using lead-free, CPSIA-compliant materials.

My hope is to continue growing slowly and thoughtfully, supporting women, and giving back wherever I can.